European Rugby Finals Creative Direction, Motion Graphics, Sport + Automotive

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Observatory were approached to design an LED stage and accompanying graphic contents for the EPCR finals. The walk out LED stage floor was designed originally as a thistle with the event taking place in Scotlands National Stadium, and Observatory provided a solution which connected the unique LED floor with all pitch side LED and Stadium IMAG screens so that the impact of the motion graphics for opening ceremony and key moments in the match could spread around the stadium.