80six New Virtual Production Studios Open
Observatory helps with the launch of new site
What’s the backstory on Virtual Production Studios?
80six invests a significant amount of time and resources in the research of emerging technologies. The development in LED and game engine technologies in recent years urged us to explore virtual production techniques using LED screens for in-camera visual effects. Film directors, producers, and creatives have been turning to virtual production to respond to the creative limitations of the lockdown, and there’s been an increased demand for studio spaces with pre-configured LED stages.
Last year, 80six worked on the longest ever xR live broadcast for the first virtual edition of the Notting Hill Festival, building the xR stage, which recreated a “realistic” part of the famous street by extending the virtual set beyond the LED screen.
80six approached Observatory to create a 3D fly-through promo of the studio space.
We needed a dynamic piece of content that takes our potential clients on a virtual studio tour as they land on the website or scroll through social media, packing in one minute the studio’s distinctive features.
It was essential to show the scale of the space; the virtual production facility splits over two levels, promoting a Covid-safe workspace. Also, there’s ample performance space for incoming film and TV productions to bring in large props and vehicles through the loading bay on the ground floor. Observatory used the CAD drawings and photography of the studios and recreated the architecture of the studios in 3D.
Dan Hamil explains “We are impressed with the texture of the final render and the seamless replication of the details of the space. It was essential to show the scale of the space; the virtual production facility splits over two levels, promoting a Covid-safe workspace. Also, there’s ample performance space for incoming film and TV productions to bring in large props and vehicles through the loading bay on the ground floor.
We have worked closely with the talented team at Observatory for a number years. Whether it’s motion graphics, detailed 3D renders or in this case a virtual fly through they are always our go to for content creation and creative direction. Both Ben, Simon and the wider team share the same ethos as us at 80six with their attention to detail and always going above and beyond. This enables them to deliver top quality work time and time again.”
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Observatory Creative Ltd.
The Bureau, 13 Soames walk
London, E14 3AE